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The website natesansantiqarts.com states the following, "Was established in the year 1930 as a little art shop in erstwhile Travancore." I analyzed that the webpage stated " It began with manufacturing fancy ivory buttons and gifts apart from dealing in antiques an upcoming area of interest among art collectors in pre-independence India." They also stated " Seven decades later, it has developed into an establishment with business in India and abroad. The name is now synonymous with the words ancient indian art. And consistently endeavors to revive the countrys ancient heritage." The meta header had natesans as the first search term. This keyword was followed by antiques, art books, and miniature paintings which isn't as important as natesans. The other words they used was kalesan natesan. bhulabhai desai institute is also included but could not be understood by search engines.